Director, Digital Marketing

Job Description

• Lead the development, implementation, and optimization of successful digital marketing strategies • Manage all digital marketing channels to drive growth, increase brand awareness, and maximize efficiency • Establishing standards for executive reporting • Translate production targets into actionable digital strategy • Liaise with Marketing Strategy, Sales Enablement, and CX to increase satisfaction and awareness through cohesive strategies • Analyze and monitor competition to inform new strategies and opportunities • Act as SME for new digital technology developments

Qualifications

• Proven experience as a digital marketing director • Strong understanding of all current digital marketing channels • Avid practitioner of online marketing best practices • In-depth experience with SEO/SEM, Google Analytics, GDN, Sprout Social, Salesforce, Wordpress, and Elementor • Familiarity with web design and best practices • Excellent analytical and project management skills • Ability to thrive in a fast-paced environment and prioritize efficiently • Strong team management and communication (written and verbal) skills

Benefits

• 4 years in a row as Best Places to Work in Insurance Recipient (2020-2023) • Tuition reimbursement • Wellness allowance • Paid volunteer time off • Matching 401K plan