Senior Associate, Paid Media | The Points Guy

Job Description

• Deep understanding and experience across paid channels (native, search, social, display, direct media buys) with experience developing campaign strategies from inception to execution. • Monitor and analyze campaign performance in paid platforms, as well as internal reporting and visualization tools • Identify growth levers and opportunity areas, analyze their relevance, and perform competitive analysis • Accurately pace daily paid media budgets with a focus on identifying growth • Design, create, and report on A/B or multivariant tests to drive improvements across all KPIs • Analyze data to make recommendations to improve existing campaigns, forecast and develop new strategies that will inform future decisions • Partner with the data intelligence team to develop dashboards to measure campaign success • Develop and deliver management reporting materials, reports and presentations • Manage one or more Paid Media Associates

Qualifications

• 3+ years of experience developing and driving paid strategy of complex digitally focused acquisition marketing campaigns • Extensive experience using any of the following advertising management tools such as: Search Ads 360, Google Ads Editor, Bing Ads Editor, Meta, etc. • Experience communicating effectively with creative and technical teams to develop cohesive strategies for campaign execution • Data-focused and analytically-minded with a passion for marketing • Advanced Excel experience (pivot tables, vlookups, etc.), SQL or SSAS/other database/analysis packages. • The ideal candidate is proactive, has a positive attitude, is well-organized, and is adept at managing competing deadlines and priorities • Comfort in a fast-paced and often changing environment, with an inclination to solve new problems and learn new skills • Demonstrated quantitative skillset and can think creatively to decide testing methodologies and oversee optimization of campaigns to deliver results.

Benefits

• Health Insurance Coverage (medical, dental, and vision) • Life Insurance • Short and Long-Term Disability Insurance • Flexible Spending Accounts • Paid Time Off • Holiday Pay • 401(k) with match • Employee Assistance Program • Paid Parental Bonding Benefit Program