Senior Digital Marketing Strategist

Job Description

• Execute monitor and optimize strategies to build brand awareness promote current and new products and services identify new markets and create excitement while developing a qualified lead generation funnel and building ongoing customer loyalty • Develop and execute a diverse robust multi-tactic plan that drives digital engagement into the top of our demand funnel and moves prospects quickly through the demand funnel toward qualified lead • Work closely with the marketing team to hone the creative and messaging of landing pages ads emails and other digital assets to motivate prospects and customers to engage more deeply while adapting to remaining aligned with evolutions in approved messaging • Proficient in digital marketing including SEO/SEM PPC ABM lead scoring nurturing programs list management segmentation and persona targeting • Work alongside Director of Marketing/Content to own and execute long-term and short-term content/editorial calendars with digital drivers that attract a qualified audience to our owned properties (blog posts white papers webinars social media website etc.) • Oversee the library of templates for email marketing landing pages forms and other assets ensuring email best practices mobile responsiveness and rendering across all clients and devices • Partner closely Marketing & Sales to define account targets develop integrated campaigns and deliver programs that resonate with prospects throughout buyer’s journey • Collaborate with design and content team members for the development of different elements required by the campaigns including production of imagery or content to aid in the design and build of emails landing pages banners and other creative materials • Play an integral role in the ownership of MQL to SQL pipelines with a focus on ROI propositions and retrospection of campaigns • Conduct data-driven experiments report on campaign performance and forecast where to adjust continue to drive results and improve our growth strategy • Effectively manage third-party agencies to drive SEM and paid media results • History managing multi-layered projects across various cross-functional teams hitting milestones and achieving KPIs

Qualifications

• Bachelor’s degree related field and a minimum of 8 years of digital marketing experience or experience within a similar field • 3 - 6 years’ experience working in a customer-facing role (e.g., internal and/or external) • 4 - 6 years’ experience leading project providing expertise and guidance to team members • Prior experience with Account Based Marketing (ABM) • Previous experience in lead nurturing marketing automation and web analytics • Strong knowledge of and experience with advertising platforms such as LinkedIn Google Ads or AdRoll • Advanced knowledge of marketing tools (e.g. HubSpot Google Analytics Wordpress SEMrush etc.) • Proficient CRM user (Salesforce and Hubspot) • Solid understanding of sales funnels lead scoring and account-based marketing strategies • Planning and executional skills planning segmentation campaign setup QA A/B testing reporting • Ability to write complex report in a clear and concise manner • Be exceptional at productivity and communications software (i.e. Microsoft Office365 (i.e. cloud-based Word/Excel/Powerpoint files) Google Docs Google Slides CRM SmartSheet SharePoint Asana etc.) • Strong verbal written knowledge management / file organization and project management skills • Self-motivated with a drive for continuous learning and improvement • Ability to collaborate cross-functionally and work in a fast-paced environment • Strong ability to develop a clear point of view supported by data and analysis and is able to sell ideas to others • Communicates effectively with executive management and stakeholders

Benefits

• Reasonable estimate of the current range • Annual discretionary bonus • Health insurance • Retirement savings benefits • Life insurance • Disability benefits • Parental leave • Paid time off for sick leave and vacation