Director of Digital Marketing

Job Description

• Build, plan, and implement the overall digital marketing strategy across paid search, paid shopping, and other digital channels • Evaluate existing paid search and shopping channels, developing and testing new approaches and optimization to determine investment depth / channel mix to drive customer acquisition • Develop and execute testing and optimization plans aimed at improving key inputs to new customer acquisition, including CTR, CVR, and CPA • Launch and optimize new campaigns necessary to scale alongside product offerings, driving increases required to achieve customer growth targets • Measure KPIs and own reporting on digital marketing initiatives including CAC and new customer acquisition for owned portfolio • Closely collaborate with the marketing team including the Senior Director of Paid Search, Senior Director of Paid Social, Analytics and Merchandising teams, and other team members on key initiatives • Work closely with the creative team to develop and optimize creative assets • Contribute to the holistic development of the marketing technology roadmap and set the direction for which tools to adopt • Collaborate with product and merchandising teams to optimize onsite conversion and serve as the voice of digital on other projects where marketing is a key stakeholder

Qualifications

• 8+ years experience in direct and digital marketing experience with in-platform execution through Google, Microsoft Ads and other digital channels • Strong analytical foundation and data-driven approach to understanding a business • Significant experience building and executing reporting systems, conducting in-depth analysis and delivering measurable results • Proven track record in marketing across multiple channels to drive brand awareness and acquire customers at an efficient cost per acquisition • Exceptional understanding of the technologies used to run, track and optimize campaigns • Curious, critical thinking with an ability to interpret data • Team player attitude; natural self-starter with a strong sense of urgency • Proactive communicator that defaults to transparency • Execution-focused operator who can moonlight as the visionary strategist • Passionate about growing the brand through marketing channels, raising the bar and striving for impact • Action-oriented self-starter who can set strategy and drive execution with a “roll up the sleeves” approach. • Entrepreneurial and ambitious with a “can-do” mentality

Benefits

• Competitive compensation • Health, Dental, and Vision insurance • Short-term Disability and Life Insurance (100% employer-sponsored) • Long-term Disability • Supplemental Life Insurance • 401(k) Retirement Plan • 100% Remote • Generous paid time off and 6 paid holidays • Employee discount