SEO Lead

Job Description

• Shape Block’s SEO strategy and roadmap from the ground up, in collaboration with Block’s leadership • Analyze and understand organic search landscapes in our category to find meaningful opportunities to drive high-value traffic • Craft big swings to drive search performance, harnessing Block’s proprietary data, insights, and content • Execute on the SEO roadmap in rapid, iterative fashion, with a high emphasis on experimentation and learning • Work with Engineering to keep our site technically optimized for search performance • Understand and adapt to the evolving search landscape, including the impact of AI and ongoing changes to search algorithms

Qualifications

• 7-15 years of SEO experience, including experience in B2C • Comfort with both content and technical SEO • Passion for deeply understanding consumer behaviors and needs, and crafting user-first experience • Hunger to take big swings at ambiguous problems, experiment, and build iteratively • Strong ability to collaborate cross-functionally, including with product / engineering teams on technical aspects of search performance • Equal strength in strategic thinking and hands-on execution

Benefits

• Earn equity in the company • Subsidized health insurance, including dental and vision coverage • 12 weeks universal fully paid family leave • Competitive PTO and company holidays • 401k retirement savings plan with matching employer contribution • HSA with employer contribution & FSA plans • Employee discount on renovation services • Budgeted learning and development stipends • Working alongside an ambitious, kind, no-drama team