Senior Digital Marketing Manager

Job Description

• You will own the budget & strategic execution of digital advertising across Search, Social, Display, Video, Podcast, etc. • Run our website conversion rate optimization program to generate more demo requests, and content downloads from key web pages. • Work closely with Marketing Ops on data pipelines, campaign-level revenue reporting, and web development processes. • Partner with the DG team to execute ABM campaigns on our target accounts within upmarket segments everywhere they go on the digital web. • Align with creative and content teams on best-fit content for the audience, product positioning, and the post-click experience. • Partner with the Inbound SDR team to optimize the process, increase enablement, and achieve sales-qualified opportunity quotas. • You are a marketing leader in the organization and drive cross-functional projects (yes, sometimes even non-digital ones!) that ultimately align to pipeline and revenue.

Qualifications

• At least 4 years of digital advertising experience, ideally for a SaaS or B2B business. • 4+ years of experience directly managing and growing a marketing team. • Excellent communication skills and comfortable presenting in executive-level settings. • Ability to tie advertising spend & performance to sales pipeline results. • Experience with Salesforce, Hubspot, 6sense, and multi-touch attribution software

Benefits

• We offer Cresta employees a variety of medical, dental, and vision plans, designed to fit you and your family’s needs. • Flexible vacation time to promote a healthy work-life blend. • Paid parental leave to support you and your family. • Monthly Gym & Phone allowance • Work from home office stipend to help you succeed in a remote environment. • Lunches and dinners included for in-office employees via Grubhub