Lifecycle Marketing Manager (Remote Positions Available)

Job Description

• Fictiv is looking for a rock-star Lifecycle Marketing Manager to support the strategy and execution of end-to-end lifecycle marketing initiatives, driving initial and repeat conversions, retention and expansion strategies • The focus is instilling loyalty and advocacy within our ever-growing customer base. Our ideal candidate will be an email expert with the curiosity to leverage new channels, have an experimental mindset and be data-driven to the nth degree. In this role you will be responsible for helping to define and execute critical email marketing strategies across the entire customer journey with the goal of maximizing customer LTV • You will report to the Sr. Lifecycle Marketing Manager

Qualifications

• A minimum of 5-7 years of experience in customer marketing, preferably at a digital manufacturing or eCommerce-based company that also supports an enterprise selling motion • Experience building, executing and scaling cross-functional email marketing campaigns • Direct experience using marketing automation platforms, with Marketo experience strongly preferred • A proven track record of delighting customers and creating successful marketing programs aimed at customers • Knowledge of audience segmentation through profile attribution and content/channel engagement • Basic understanding of integrated marketing tech stacks and the flow of data between CRM, Business Intelligence Platforms and Automation Tools • Expert in segmentation, list management, and email marketing best practices • Experience implementing and measuring AB testing • Strong communication skills without fear of over-communication. This role will require effective collaboration and cross-functional coordination across internal and external contributors • Extremely detail-oriented and organized, able to manage multiple projects to meet deadlines • An understanding of the mechanical engineer persona and the buyer journey would be preferred • You share our values, and work in accordance with those values

Benefits

• Competitive medical, dental, and vision insurance • 401K plan • Monthly Virtual Work stipend for things like food, internet, travel, pet care, health and wellness • Annual Education stipend • Parental leave programs • Paid volunteer days • Onboarding setup, including: standing desk, laptop, monitor, and chair, and a stipend for additional items such as headphones, blue light glasses, or any other ergonomic supplies you may want or need • And much, much more!