Marketing Campaign Manager - Media & Entertainment

Job Description

• Develop and execute marketing campaigns that align with company objectives and target audience through direct sales. • Own campaign management process from start to finish including creation of campaign brief, targeted personas, email/web/social media copy and promotion plans, and sharing of campaign effectiveness and metrics • Report on the success of demand generation campaigns, using metrics such as MQLs, meetings set,, pipeline, and revenue • Collaborate with cross-functional teams to develop integrated marketing campaigns for lead generation, reporting, and campaign management to drive revenue growth • Develop global and regional field marketing programs to create pipeline including ABM, webinars, trade shows, high-touch field events, social amplification and digital aircover • Deploy various marketing tactics surrounding the events to drive field awareness and generate demand - calling campaigns, email sequences, webinars, social, digital marketing aircover • Involve partners in the pipeline generation campaigns and plan for joint partner marketing activities • Keep consistent communications with AEs, SEs and SDRs for lead hand-off as well as feedback loop about programs • Manage vendors to ensure the events and campaigns happen on time, within budget • Identify target audience segments and tailor messaging to resonate with each segment. • Monitor and optimize campaign performance based on KPIs and campaign goals. • Allocate campaign budgets effectively and track campaign spend and share key trends and analysis with sales leadership • Create presentations and reports that analyze campaign data and provide insights to drive continuous improvement. • Work closely with external partners, such as advertising agencies, associations, and third-party partners, to execute campaigns when applicable • Drives demand through integrated marketing efforts, creating and executing programs that initiate interactions with buyers to inform and influence their buying decisions

Qualifications

• 5+ years proven experience as a campaign manager or a similar role targeting Media & Entertainment customers • Strong understanding of marketing principles and campaign management • Exceptional communication and presentation skills. • Analytical mindset with the ability to interpret data and draw insights. • Proficiency in marketing software and analytics tools - Pardot preferred • Experience managing and optimizing digital marketing campaigns • Ability to work effectively in a fast-paced, deadline-driven environment • Strong attention to detail and organizational skills • Ability to multitask and prioritize projects effectively • Flexible and adaptable with the ability to handle changing priorities • Experience with JIRA for project management, Pardot and Salesforce for CRM, Demandbase for ABM

Benefits

• An incredible opportunity to impact AI for good and empower the human with AI solutions and services • A competitive compensation package • Participation in the Company’s Equity Program • Remote first + Hybrid workplace • VERI Communities (Affinity Groups) & Belonging • Empowerment to build your career journey at Veritone • Flexible (Paid) Time Off • Benefits Program: medical, dental, vision, 401K matching, and more! • Mental health awareness and support