Marketing Campaign Manager

Job Description

• P/L ownership for one or multiple channel(s), owning between $250k - $1mm per month in media spend • Lead strategy for these channels, working in tandem with external agencies and guiding them towards distinctive results • Bid setting, audience optimization (within platforms and using third party DMPs) and data-driven decision making • Setting up pixels using GTM and CAPI • Partnering with our creatives and our compliance team to ideate on and test new, experimental creative concepts • Working with our product team to personalize and optimize a long, nuanced funnel to conversion

Qualifications

• 2+ years experience in performance marketing campaign management, owning more than $250k per month in media spend • Hands-on experience managing ads in Google Ads platform, and/or Meta • Highly analytical, with the ability to analyze complex down-funnel data in spreadsheets, Mixpanel, Google Analytics, and custom dashboards • Experience running experiments (A/B creative tests, conversion lift tests, etc.) and analyzing data • Solid understanding of performance marketing and all performance marketing metrics (CPM, CVR, CPA, CPC & LTV) • Strong organizational skills, project management and excellent communication ability • You are a self-starter and proactive in making the display channel grow and meet targets • Knowledge of finance and investing is a plus

Benefits

• Daily catered lunches • Free admission to art museums and galleries • Health, dental, and vision coverage with FSA options • PTO and 401k • Discounted Equinox membership • Happy hours, company outings, social clubs, and more!