Performance Marketing Manager (Remote)

Job Description

• Empower is seeking a Performance Marketing Manager to lead Paid Social campaigns and drive new customer acquisition efficiently and profitably. This role will be responsible for all aspects of digital campaign management, from setup and operations to reporting and creative project management. The ideal candidate is a quick learner and a resourceful problem solver with a keen attention to detail and a knack for connecting with customers on Meta and TikTok. This position reports to the Senior Manager of Performance Marketing • Travel for company offsites is expected at a minimum 2 times a year

Qualifications

• Proven ability to create, manage, and optimize paid growth campaigns on Meta and TikTok, with accountability for performance metrics like CPA, ROAS, and LTV • Track record of paid growth experimentation and experience managing monthly budgets of $500,000+ • Proficient in Excel and Google Sheets, with exceptional results orientation and agility • Knowledge of the ad-tech stack for mobile acquisition, including tracking and measurement (MMP & SKAdNetwork), bid management, and attribution • Experience developing a strong creative pipeline for advertising • Ability to build reports and pull data with minimal support • Able to work independently and meet deadlines

Benefits

• Competitive salary • Generous equity package • Full healthcare benefits • Technology expense reimbursement • Work from anywhere