Product Marketing Manager – Health Systems

Job Description

• We are seeking a highly skilled and motivated Product Marketing Manager to drive the marketing strategy and execution for our diagnostics clinical platform • Develop and execute strategic marketing plans to promote our health systems and our clinical platform to health system executives, service line leads, physician champions and front-line providers • Conduct external and on-the-ground market research and analysis with our strategy team and account executives to better understand customer needs, market trends, and our competition • Collaborate with cross-functional teams including product development, account executives, and operations to define product positioning, messaging, and pricing strategies • Create compelling marketing materials including sales collateral, presentations, website content, and digital assets to effectively communicate the value proposition of our platform • Plan and coordinate promotional campaigns, and educational events at health system locations and at broader events like trade shows to raise awareness and grow our customer base • Utilize digital marketing channels such as email, social media, and online advertising to reach target audiences and drive engagement • Monitor and analyze marketing metrics and performance indicators to measure the effectiveness of campaigns and optimize marketing efforts • Stay informed about advancements in genomics technology, regulations, and industry trends to ensure our marketing strategies remain innovative and compliant

Qualifications

• Mission-oriented, with a deep passion for improving people’s lives through DNA • Bachelor's degree in marketing, business, life sciences, or related field • Minimum of 3-5 years of experience in product marketing or related roles, with a proven track record of success in the healthcare or life sciences industry • Excellent communication skills with the ability to articulate complex scientific concepts in a clear and compelling manner • Demonstrated proficiency in developing and executing integrated marketing campaigns across multiple channels • Strategic thinker with analytical skills to interpret data and insights into actionable marketing strategies • Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple projects and priorities • Team player with strong interpersonal skills and the ability to collaborate effectively across departments • Knowledge of Salesforce, Hubspot, and other marketing tools • Experience managing external agency partners • Strong understanding of genetic testing technologies, market dynamics, and regulatory landscape

Benefits

• Comprehensive Health Insurance with Date of Hire eligibility • Above average employer paid premium coverage • 12 weeks Helix Paid Parental Leave option • 401(k) with employer matching of up to 4% and 100% Vesting on the Date of Hire • Comprehensive Well-Being Benefits • 18 well-being programs covering financial, legal and wellness solutions • Flexible PTO • Remote options for many roles and a home office stipend