Strategy Director, Performance Marketing

Job Description

• The Strategy Director will be responsible for the application of Terakeet strategies for their customers to ensure alignment to meet and exceed client objectives. They report directly to the Sr. Strategy Director. • Develops cross-functional enterprise SEO strategies and plans on behalf of Fortune 500 Brands, for delivery teams to execute. • Establish realistic & up-to-date key results that align with business value and client objectives through ongoing management of modeling. Ensure key results are accounted for & spoken to in monthly reporting & quarterly business reviews. • Effectively communicates to internal and external stakeholders the opportunity for, and value of, website changes, updates, and content revisions. • Ensures the cross-functional teams understand the strategy and consistently perform against client deliverables, in partnership with other functional leadership. • Acts as point-of-contact/liaison/partner to clients on the strategic direction of their program; leads senior-level client relationships inclusive of strategy-related presentations, and contextualization of results. • Analyzes program success to better understand and gauge positive and negative changes, identifies strategic opportunities, and facilitates change to hit and exceed client expectations and KPIs. • Coordinates with the technical team (Technical SEO Lead & SEO Analyst) to prepare and deliver presentations or ad hoc reports to clients on data-driven insights, KPIs, and program objectives/performance. Coordinates and helps execute Quarterly Business Reviews (QBRs) alongside the Terakeet delivery teams to respective clients. • Act as a coach & mentor for the account’s Leads & Managers across delivery disciplines. • Stays current with industry trends, best practices, and develops a plan to best incorporate these into our campaigns, communications, and programs. • Travels to on-site customer meetings as necessary. • The above description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.

Qualifications

• 5+ years of practitioner experience and expertise in the search marketing industry. • Profound understanding of search engine ranking signals, technical SEO elements, and SEO theory. • Proven experience cultivating relationships with various points of contact on client teams alongside account management. • Proven ability to regularly engage in high-level business and strategy conversations. • Proven ability and aptitude to lead search strategies on behalf of enterprise-level clients. • Experience navigating high-stress situations with internal and external stakeholders. • Advanced knowledge of search best practices, concepts, statistics, and trends. • Advanced knowledge of search tools (backlink/competitive analysis, traffic, social reporting, etc.). • Advanced knowledge of search algorithmic ranking factors (information architecture, backlink analysis, meta elements, structured data, server-side, etc.). • Proven team leadership qualities, including the ability to offer positive reinforcement, hold others accountable, and provide constructive criticism when appropriate. • Demonstrated success working cross-functionally with teams. • Ability to generate and present thought leadership on behalf of Terakeet.

Benefits

• 11 paid holidays • Generous Accrued Time Off increasing with years of service • Generous paid sick time • Annual day of service