Growth Marketing Specialist, Google Apps & Display

Job Description

• Own day-to-day strategy & tactical management of Google App & Display (Discovery, GDA, pMAX) campaigns, including bid, budget, creative, and campaign optimizations • Consistently drive high performance by monitoring campaign results and making quick and appropriate data-informed adjustments • Aggressively pursue opportunities that maximize the growth of your channels while minimizing CAC • Own your quarterly/annual roadmap by balancing risks and safe bets to drive stepchange growth • Provide accurate monthly/quarterly forecasts and regular pacing updates • Collaborate with internal partners and our Google Reps to uncover opportunities, support broader marketing efforts, and teach others what you have learned. • Use complex data sources to identify and evaluate impactful opportunities for campaign growth and improvement • Drive growth of products that significantly impact the financial lives of millions of people

Qualifications

• 5+ years of experience in performance marketing, focused on Google App & Display campaigns in the B2C space at a brand or agency • Proven track record of successfully scaling B2C Google App Campaigns across Android and iOS, meeting both spend and CAC targets • An owner’s mindset - you don’t shy away from the hard stuff, and dig in to the gritty details to get to the bottom of problems • Passionate about data storytelling to drive insightful communication within a performance marketing team, and with analytics and creative partners. • Strong understanding of digital marketing funnels, channels and KPIs like CTR, CVR, CPM, CPA, CAC and LTV • Deep understanding of martech, especially mobile attribution partners (Appsflyer, Adjust, Branch, etc.) • Experience with mobile first channels outside of Google (Meta, TikTok & Ad Networks) • is a plus!

Benefits

• A thoughtful hybrid work policy that combines in-office days and trips to team and company-wide events depending on location to ensure you stay connected to your work and teammates, whether you’re local to one of our offices or remote • Hybrid work perks, like UrbanSitter and Kinside for backup child, elder and/or pet care, as well as a subsidized commuter benefit • Competitive salary based on experience • 401k match plus great medical, dental, vision, life, and disability benefits • Generous vacation policy and company-wide Take Care of Yourself Days • 1% of your time off to support local community organizations of your choice • Mental health support with therapy and coaching through Modern Health • 16 weeks of paid parental leave for all parents and an additional 6-8 weeks for birthing parents • Access to Maven, a family planning tool, with up to $10k in reimbursement for egg freezing, fertility treatments, adoption, and more. • In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!