Growth Marketing Manager, New Products

Job Description

• Oversee your product’s P&L to determine omni-channel allocation based on optimization, incrementality and experiments, and overall business goals • Test new marketing channels and ad products end-to-end from tracking and technical integration to optimizing and measuring success • Partnering with a Product Manager, create, prioritize, execute, and evaluate growth experiments to optimize marketing spend & conversion • Work closely with Product, Data Science, and Performance marketing leaders to drive success of your product areas; lead cross-functional working teams to meet goals • Drive continuous improvements in messaging, creative, and channel to increase conversion. Be holistic in approach to ensure users see a consistent narrative from creative to the landing page • Plan and manage campaigns and budgets to meet efficiency targets

Qualifications

• 7+ years of B2C marketing experience with a background in Growth Marketing • Bachelor’s degree in marketing, business, or related field • Experience driving growth through digital, Direct mail , offline and social channels • Experience working with and/or managing cross-functional teams • Proven experience developing marketing plans and campaigns • Strong project management and decision-making skills • Metrics-driven marketing mind with eye for creativity • Excellent written and verbal communication skills • Think big mentality with an ability to sell through their ideas • Highly driven and results-oriented work ethic

Benefits

• Competitive Compensation (base + bonus & equity) • Comprehensive medical, dental, and vision coverage with Health Savings Account contributions from Upstart • 401(k) with 100% company match up to $4,500 and immediate vesting and after-tax savings • Employee Stock Purchase Plan (ESPP) • Life and disability insurance • Generous holiday, vacation, sick and safety leave • Supportive parental, family care, and military leave programs • Annual wellness, technology & ergonomic reimbursement programs • Social activities including team events and onsites, all-company updates, employee resource groups (ERGs), and other interest groups such as book clubs, fitness, investing, and volunteering • Catered lunches + snacks & drinks when working in offices