Head of Growth - Mental Health

Job Description

• Lead all growth initiatives across the business. Growth is life. • Sit at the intersection of marketing and product development and oversee family acquisition, activation, retention, and upsells. Pediatrician channel • Build system to generate leads all the way through to referrals • Deepen pediatrician partnerships to generate sustainable growth Digital channels • Generate demand, experiment and scale quickly yet, sustainably Main channels include SEO, SEM and email marketing Growth management • Deep understanding of KPIs, ROI metrics, driving engagement and conversion strategies Growth nurturing • Increase LTV, retention and driving a delightful experience for families • Work closely with Product, Clinical Operations, Marketing and our ad agency. • Develop a framework for rapid experimentation across channels and campaigns across the full funnel • Drive in-depth marketing analytics to ​​create end-to-end measurement dashboards and drive insights

Qualifications

• 7 - 700 years of experience in community outreach, business development, sales, growth marketing, with 3+ years of experience in a high-growth environment • Deep expertise in acquisition opportunities from owned, earned and paid media, field sales, community and partnerships within health care • Grit, creativity and resourcefulness to get stuff done • Big-picture strategic thinking guided by data-driven insights to help you see around the corner • Proven track record of achieving growth goals with set targets, timelines and budgets • Ability to identify and champion strategies to drive scale and efficiency • Great leadership skills that allow you to build a team from scratch and inspire everyone to pull in the same direction driven by clear, measurable goals. • Growth mindset & beginners mind – continuously learning, iterating, and improving; willing to experiment fast and change paths • The passion and execution power to change the world • Low ego, and a sense of humor • Ability to set your own boundaries and communicate effectively

Benefits

• Flexibility. • Competitive compensation (incl stock) • The power to make a difference. Every. Single. Day. • Autonomy. • Space to challenge yourself intellectually & emotionally • An open, honest and genuine culture that fosters connection through our bi-weekly Fika (casual get togethers) and bi-annually in-person offsites • Work with a super ambitious, humble and smart team • Guilt-free unlimited PTO, quarterly mental health days, paid holidays, Health, Vision, Dental, 401k