Sr. Director, Partner Marketing

Job Description

• As our Head of Partner Marketing, you will develop and execute the best practice marketing playbook for our strategic clients and you will also think about how to scale those best practices across our book of business. • Develop strategic engagement playbooks and plans that drive awareness and engagement for our strategic clients enabling ROI and PGs • Lead a results-oriented and passionate partner marketing team that spans enterprise and health plan clients. • Work closely with Consumer Marketing leadership team and key collaborators across the organization especially Client Success to drive client engagement best practices • Establish objectives with business stakeholders in the organization to support the organization’s OKRs • Nurture relationships and regularly engage with high-value business and financial media, community organizations and trade associations • Guide Included Health’s best practices with new and data backed approach • Work closely with our policy team to develop and drive communications programs that advance our advocacy initiatives • Develop best practices for how to best drive adoption of marketing programs

Qualifications

• Excellent analytical, critical thinking, decision-making and problem-solving skills • A strong understanding of the healthcare landscape; strong preference for experience working with digital health and/or consumer health brands • Superior written and verbal communication skills • Member-first mentality with a connection to our mission to raise the standard of healthcare for everyone • Excellent client facing capability and communication track record • Strong collaboration skills, clear team player, can-do attitude • Project management: Good at juggling multiple projects at once and recommending prioritization, timelines & processes to ensure all success criteria are met • High emotional intelligence with a strong executive presence • High Attention to Detail: well organized with the ability to work quickly with a high attention to detail to ensure quality work • Strategic: Able to be innovative and strategic at a high-level as well as roll up your sleeves and get things done • Creative: Ability to think outside the box to innovate new communications and PR strategies and tactics • Comfortable in fast-paced, resource-lean environments

Benefits

• Develop strategic engagement playbooks and plans that drive awareness and engagement for our strategic clients enabling ROI and PGs • Lead a results-oriented and passionate partner marketing team that spans enterprise and health plan clients. • Work closely with Consumer Marketing leadership team and key collaborators across the organization especially Client Success to drive client engagement best practices • Establish objectives with business stakeholders in the organization to support the organization’s OKRs • Nurture relationships and regularly engage with high-value business and financial media, community organizations and trade associations • Guide Included Health’s best practices with new and data backed approach • Work closely with our policy team to develop and drive communications programs that advance our advocacy initiatives • Develop best practices for how to best drive adoption of marketing programs