Lifecycle Marketing Manager

Job Description

• Develop, implement, and optimize email marketing strategies to engage key targets • Own audience segmentation strategy and monitor email campaign performance • Drive up-sell and cross-sell opportunities using email marketing • Analyze data to create customized email campaigns based on customer journey

Qualifications

• Minimum of 3 years of B2B demand generation experience with a focus on email marketing and audience segmentation • Experience with marketing automation tools like Marketo, Salesforce, 6Sense • Strong data-driven decision-making skills • Ability to work collaboratively across different teams and functions • Prior experience in SaaS industry is a plus

Benefits

• Salary range based on competitive industry rates • Comprehensive benefits package including health insurance, dental, and vision • Generous paid time off and holidays • Participation in equity plan • Professional development opportunities