Marketing Manager, Advertiser Demand

Job Description

• In partnership with sales deliver our quarterly and annual acquisition revenue commitments. • Manage overall demand generation and inbound strategy, web and content, programs, and digital channel budget to target key personas, verticals and segments. • You will own the creation and prioritization of integrated marketing activities to optimize marketing attributed sales. • Partner closely with the global marketing team to execute the overall strategy to drive awareness of SmartNews ads solutions that fill the lead pipeline with potential advertisers. • Work closely with our outbound acquisition marketing team lead, expanding our digital footprint, content velocity and outreach to drive awareness, demand and support for our outbound acquisition initiatives • Define a quarterly demand generation plan with key programs for both internal and external 3rd party options including digital channels and online or offline events. • Drive qualified business leads to our sales funnel via digital paid and organic channels. • Work with Sales, Product and other teams to deliver the most engaging and effective positioning and messaging framework for our prospects and customers. • Review marketing performance results regularly, define opportunities to improve performance, and provide strategic exec-level direction for marketing investment and prioritization.

Qualifications

• Experience in the digital ads ecosystem • Solid understanding of B2B marketing across different functions, for example, lead & demand generation, revenue & performance marketing, regional or global marketing, product marketing, or event marketing • 5 + years of relevant business marketing experience in a digital ads or ads adjacent capacity • Demonstrated ability to go from strategy to execution and most importantly deliver impactful results

Benefits

• Equity included • 401(k) matching program • 100% medical, dental and vision insurance coverage (for self and family) • Benefit plan with monthly allowances • Free lunch, snacks, drinks at the office