VP of Lifecycle Marketing

Job Description

• MoneyLion is seeking a visionary VP of Marketing, focused on Lifecycle Communication to spearhead the evolution and growth of our Lifecycle engine. • Lead the next stage of growth and optimization of our lifecycle engine, setting a new industry standard for customer engagement. • This is an opportunity to make a tangible impact on our customers' financial health and decision-making processes.

Qualifications

• Minimum of 10+ years in lifecycle marketing, with a proven track record of developing, launching, and scaling lifecycle engines specifically in the financial services sector. • Demonstrated ability to operate at both strategic and tactical levels, seamlessly transitioning from high-level strategic planning to hands-on execution. • Proven track record of delivering business outcomes in a multi-product environment, while meeting customer expectations • Innovative thinker with a strong passion for financial inclusion and empowering customers through enhanced engagement and personalized experiences. • Experience in financial marketplaces is highly desirable, showcasing an ability to understand and innovate within this specific sector. • Highly analytical and data-driven, with the ability to leverage data to enhance customer experiences, personalize interactions, and drive business decisions. • Knowledge of modern design principles, user experience testing, and analytics, with experience in managing multiple stakeholder products in a dynamic environment. • Strong leadership qualities, skilled in storytelling and effective communication, capable of influencing across functions and driving conversations with senior leaders. • Self-starter with an entrepreneurial spirit, strong work ethic, and a results-oriented mentality, equipped with a test-and-learn approach to continuously optimize and refine marketing strategies. • Proven ability to work collaboratively across various departments, influencing and integrating feedback from diverse teams to drive cohesive and aligned marketing initiatives. • A strong leader, skilled at storytelling and communication, with proven ability to credibly drive conversations with senior leaders.

Benefits

• Competitive salary packages • Comprehensive medical, dental, vision and life insurance benefits • Wellness perks • Paid parental leave • Generous Paid Time Off • Learning and Development resources • Flexible working hours