CRM Marketing Manager

Job Description

• Own end-to-end campaign development process, including list/segment creation, test setup, email development, QA, deployment and analysis • Develop, plan, execute, and optimize CRM campaigns through rigorous, hypothesis-driven A/B or multivariate testing, using email, SMS, push notifications, and in app messages to meet business goals • Brainstorm new campaign ideas with cross-functional teams like Engineering, Product Marketing, Product, Analytics, Design, and Brand • Collaborate with Product Marketing, User Research, Product, Analytics and Engineering teams to execute lifecycle optimizations, ad-hoc campaigns, and support cross-functional initiatives with little to no supervision • Monitor deliverability and maintain email health metrics to determine optimal frequency and form of communications

Qualifications

• 3-5 years of work experience in a highly analytical CRM role • Strong analytical skills (particularly within Excel and Looker) and the ability to leverage data for insights and action • Incredible attention to detail • Strong written and verbal communication skills • Ability to quickly build relationships and influence behavior with other teams across the company • Ability to manage multiple projects and priorities at once in an ever-changing environment • Ability to push through barriers to get things done with a sense of urgency • SQL, Looker, Braze, and HTML experience is preferred

Benefits

• Flexible, hybrid work environment • Unlimited PTO • 100% paid employee health benefit options • Employer funded 401(k) match • Corporate wellness programs with Headspace and Peloton • Sabbatical leave (for employees with 5+ years of service) • Competitive parental leave • Cell phone reimbursement • In office perks including: • Catered lunch everyday along with snacks • Commuter Benefits • Convenient Soho location