Search Engine Marketing Manager

Job Description

• Own, execute, and launch all SEM campaigns for the following (but not limited to) channels: - Google YouTube • Provide budget recommendations and revenue projections for channels managed • Strategize, execute, and analyze test plans, including geo tests and incrementality tests • Optimize copy and landing pages for paid search engine marketing campaigns • Continually expand and optimize paid keyword discovery • Conduct market research on keywords, consumer trends, and competing brands • Monitoring SEM analytics such as redirects, click rates, and customer acquisition rates • Generating performance reports and analytics for presentation and review • Keeping up to date with the latest advancements in search trends and PPC strategies

Qualifications

• 4-5+ years of Search Engine Marketing (SEM) • Capable of successfully leading multiple accounts and their strategies • Ability to perform day-to-day campaign execution • Understanding of product feeds and Google Merchant Center, experience with feed management platforms (i.e. GoDataFeed, Feedonomics) a plus • Ideally, you have some experience beyond just the two major search engines – we often work with Facebook, Instagram, TikTok, Snapchat, Criteo, etc… • Comprehensive data analysis and problem solving skills; able to draw conclusions and with guidance, you are able to devise strategic recommendations based on findings • Strong Microsoft Excel skills • Additional SEM software skills a plus (e.g. Tableau, Hitwise, etc.) • Self starter - always looking for room to improve/learn as well as the ability to work independently and autonomously

Benefits

• Health Care Plan (Medical, Dental & Vision) • Retirement Plan (401k, IRA) • Life Insurance (Basic, Voluntary & AD&D) • Unlimited Paid Time Off • Commuter Benefits • Paid Holidays • Short Term & Long Term Disability • Training & Development • Free Food & Snacks