Director of Performance Marketing

Job Description

• Our ideal candidate will lead our current and future channel growth strategy and management to scale customer acquisition across digital and offline channels • As the Director of Performance Marketing at CookUnity, you will play a pivotal role in scaling and accelerating user acquisition, particularly among the right customer segments, while maintaining efficient CACs • This role reports directly to the VP of Growth and involves close collaboration with CRM, Performance Creative, Branding, as well as cross-functional teamwork with Product, Tech, and Design teams

Qualifications

• 10+ years of relevant work experience in online DTC marketing with high-growth consumer-facing companies • A Bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role • Hands-on experience launching and optimizing platform performance from Meta to Google ad products • Outstanding degree in a marketing or tech-related subject (e.g. AdTech, Data Science, Engineering, economics, marketing, business) • You generated outstanding results with respect to both qualitative (e.g., branding, design, campaign creatives) and quantitative (e.g., performance, attribution, LTV) marketing challenges • Ability to manage multiple, complex tasks simultaneously, structure and prioritize adequately for you and your teams to maximize business impact in a fast-paced, highly agile and consumer-oriented environment • Proven ability to lead and manage innovative and effective marketing programs that generate results, covering all major digital and offline marketing channels • Extremely analytical and data-driven marketer who can manage various channels, drive traffic and transactions • Excellent leadership skills that help attract and develop outstanding marketing talent, challenge people to excel and elicit their sustained high performance - a great team player and fun to work with • Experience in managing large marketing budgets

Benefits

• Bi-annual performance bonus • Stock Options Plan granted on Day 1 • Health Insurance coverage • 401k Plan • Unlimited PTO • Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid • Compassionate Leave: 3-5 days each time the need arises • A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly • Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle • Personalized Spanish coach • Awesome opportunity to join a company that is looking to change how we eat and how chefs work!