Senior Lifecycle Marketing Manager

Job Description

• As the Senior Customer Lifecycle Marketing Manager, you will develop and lead end-to-end lifecycle programs (email, push, in-app) to engage customers at every step of their journey post-purchase. You will create effective campaigns that delight and educate customers, drive feature adoption, generate referrals, and drive expansion in key accounts. You will scale lifecycle marketing and partner with cross-functional teams in Product Marketing, Content, Customer Experience, and more, to help customers increase their ROI with Boulevard. • Develop multi-channel lifecycle strategies, encompassing onboarding, engagement, retention, and upsell initiatives • Own the development and execution of targeted, personalized marketing campaigns throughout the customer journey • Leverage marketing automation tools (Customer.io and Chameleon), segmentation, and data analysis to reach the right audience with the right message at the right time. • Use quantitative and qualitative data and insights to optimize campaigns, segmentation, content, messaging, and more. • Partner with our Content, Education, Product Marketing, and Customer Experience teams to drive customer engagement, product education, feature adoption, account expansion, and referrals. • Partner with our Marketing and Communication teams to create beautiful on-brand campaigns.

Qualifications

• A customer-first mindset and a passion for making our customers wildly successful • Excellent prioritization, problem-solving, writing, and analytical skills • A solid balance of attention to detail and strategic thinking • Experience with marketing automation, tracking, and reporting • The ability to analyze data and understand the what and why behind it • Proven success with reporting and optimizing campaign KPIs and hitting goals/OKRs • 5+ years of lifecycle marketing experience, preferably as part of a marketing team at a SaaS or technology company • Able to effectively switch between strategic and tactical environments within a fast-paced organization • Familiarity with Salesforce and ESP preferred • Expertise using marketing automation and analytics tools • Solid program management experience • In-depth knowledge of CRM systems

Benefits

• We've got you covered with a 401(k) match plus dental, medical, vision, and life insurance. • Take a break whenever you need with our flexible vacation day policy. • Fully remote so you can choose where you want to work. You'll receive a work from home stipend every month. • Family planning resources and specialized support programs. • Equity: get ahead on the ground floor and grow with Boulevard. • Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve. • We recommend following our official LinkedIn page to stay up to date on all things Boulevard life!