B2B Marketing Specialist

Job Description

• The B2B Marketing Specialist will be accountable for key marketing and commercial projects across collateral design, event coordination, competitive intelligence, and commercial enablement. Their impact will make a noticeable difference in supporting Cleo’s marketing function and our commercial engine, helping us put our best foot forward in the market. • This role reports to the Senior Manager, Product Marketing

Qualifications

• Experience: 2-3 years of hands-on experience in marketing, sales enablement, or graphic design roles. • Event management: 1-2 years of experience in managing event vendors or coordinating events. • Content creation, design, and tool proficiency: Proficient in crafting diverse content types like presentations, case studies, and one-pagers. We have a strong preference for proficiency in Google Slides, Figma, and Adobe design software. • Communication skills: Strong verbal and written communication abilities, capable of articulating complex ideas clearly. • Organizational & project management: Demonstrated ability to manage multiple projects simultaneously with attention to detail, adherence to deadlines, and effective communication on progress or obstacles.  • Cross-functional collaboration: Excellent collaborative skills, adept at working with cross-functional teams to achieve common objectives. • Adaptability: Comfortable in a fast-paced, remote, startup environment, with the agility to pivot swiftly with shifting priorities and navigate ambiguity. • Content management & tools: Familiarity with content management and collaboration tools such as Responsive, Confluence, and Google Sites is advantageous. • Industry knowledge: Experience working with B2B sales teams, B2B2C marketing teams, and/or within the healthcare sector is recommended and preferred, though not mandatory.

Benefits

• Sales enablement: develop, design, and maintain commercial materials, including custom sales collateral for strategic deals in Google Slides and Figma. • Content creation assistance: help support the creation of other written assets, such as blog posts, LinkedIn posts, white papers, email copy, and other B2B content. • Content management: maintain an organized content bank and Google Slide library, ensuring marketing materials are consistently updated and aligned with current information, metrics, and statistics.  • Event support and coordination: manage logistics for in-person events, design and coordinate required graphics, order swag and manage event marketing strategy. • Coordination across teams: Support keeping commercial teams fully informed about ongoing initiatives and campaigns by managing enablement hubs and distributing regular updates. • Competitive intelligence: Drive and organize Cleo’s competitive intelligence research that helps to best position our solutions in the market. • Capability building: Help develop ongoing sales training and socialization of key messaging and solution concepts.