Head of Marketing, Data Science

Job Description

• Drive analytics for a rigorous, performance-focused marketing program, empowering them to use data to define, set, and achieve the right goals for our business • Define and apply appropriate marketing metrics, measurement methods, and experimentation processes to power a technologically-sophisticated, data-driven marketing program across both paid and non-paid channels • Influence senior executive thinking and decision-making through credibly representing both the Marketing and the Analytics points of view • Partner with our Finance, Business Analytics, MarTech, Applied Scientists, and Marketing teams to drive corporate reporting, forecasting, and planning across our integrated marketing programs • Collaborate with analysts and engineers to develop and improve our marketing analytics infrastructure, including data pipelines and predictive models • Manage, mentor, coach, inspire, and recruit a team of high-performing marketing data scientists • Work closely with other DS leaders to evolve and continually improve Thumbtack’s analytics culture in a high paced growth environment

Qualifications

• 7+ years of analytics experience with 3+ years of management experience • Proven track record of business impact in driving analytics for a growth, performance, direct response, or other ROI-goaled marketing program • Strong analytical and technical skills, with a willingness to be hands on • Experience applying experiments, lift tests, attribution, and other measurement techniques to measure and optimize the performance of marketing campaigns • Effective analytics management skills: you know how to prioritize the highest-impact work, and how to effectively coach and empower a team of analysts • Strong communication skills and ability to build strong relationships cross-functionally and with senior leadership

Benefits

• Virtual-first working model coupled with in-person events • 20 company-wide holidays including a week-long end-of-year company shutdown • Libraries (optional use collaboration & connection hubs) • WiFi reimbursements • Cell phone reimbursements (North America) • Employee Assistance Program for mental health and well-being