Director, Lifecycle Marketing

Job Description

• Spotter is seeking a Director, Lifecycle Marketing. In this role, you will contribute to Spotter’s growth by leading the lifecycle marketing strategy with a focus on converting new subscribers and driving engagement of our subscriber base to maximize lifetime value. You will be responsible for building out and executing the strategy across all channels including email, SMS, in-app and push notifications. The ideal candidate will have a consistent track record of delivering measurable growth through testing and optimization, and a strong foundation in the DTC space. This candidate should be data-driven and impact-oriented, with attention to detail and the ability to iterate quickly.

Qualifications

• 7+ years of lifecycle marketing experience, including a proven track record of designing and executing successful lifecycle marketing strategies with measurable results. • Experience building customer journeys across consumer SaaS or subscription products. • Bachelor’s Degree. • Knowledge of and passion for the creator economy, especially YouTube content. • Strong customer focus, instinct, and passion. • Prior content marketing or copywriting experience; creative mindset with the ability to develop engaging and personalized content. • Analytical and quantitative skills to interpret and derive meaning from data and optimize campaign performance. • Strong project management and organizational skills, with an ability to balance and effectively prioritize numerous projects and initiatives. • Expertise in customer segmentation, omnichannel strategies, A/B testing, marketing automation and martech solutions. • Proven ability to seamlessly oscillate between 30,000 foot view strategy and the details of design, messaging and execution. • Strong communication/interpersonal skills; able to successfully build cross-functional relationships. • Expertise in email compliance and privacy legislation, both domestic and international (specifically: CAN-SPAM; GDPR; CCPA).

Benefits

• Medical insurance covered up to 100% • Dental & vision insurance • 401(k) matching • Stock options • Complimentary gym access • Autonomy and upward mobility • Diverse, equitable, and inclusive culture, where your voice matters.