Account Based Marketing Manager (ABM)

Job Description

• Lead the strategy and implementation of ABM campaigns and tactics, including paid ads, landing pages, direct mail, and email. • Partner with sales leaders to research and identify high-value targets, develop a list of key accounts, and formulate growth strategies. • Facilitate cross-functional collaboration with SDRs and AEs to drive account engagement and achieve pipeline targets. • Leverage a data-driven approach, continuously test, evaluate, and optimize campaigns success.

Qualifications

• 5+ years of B2B marketing experience, specializing in Account-Based Marketing • Proven track record of developing and executing successful ABM campaigns that drive measurable results • A strategic thinker with strong analytical abilities, skilled at turning data into actionable insights • Strong communicator and collaborator with a knack for influencing stakeholders • Creative mindset with a passion for innovation and pushing the boundaries of traditional marketing approaches • Experience working with marketing automation platforms, CRM systems, and other marketing technologies • Proficient in SFDC, marketing automation platforms, CRM systems, and other relevant tools

Benefits

• 11 paid holidays • Generous Accrued Time Off increasing with years of service • Generous paid sick time • Annual day of service