Product Marketing Manager

Job Description

• You will be responsible for leading the global product marketing efforts for publisher solutions, serving as the business and product strategy arm of the GM for supply side products and offerings. • Focus will be on building the market proposition, ensuring market fit, owning the business roadmap, converting it into the product roadmap, overseeing execution, and developing collateral to support market functions in acquiring new business and fostering long-term partnerships. • Liaison between the ecosystem and the product/tech teams execution. • Develop positioning and messaging tailored for target personas, demonstrating an understanding of their key business problems and pain points, and articulating our value proposition • Create compelling sales content, including presentations, playbooks, and customer evidence, to support field conversations and drive sales conversions • Conduct market research to understand the competitive landscape and differentiate our solutions • Collaborate with sales and client services to deliver training and readiness programs • Lead product launches and ensure go-to-market plans align with overall business goals • Utilize market intelligence and customer insights to support long-term product strategies and agile roadmaps • Identify business opportunities through client needs analysis and market research • Prepare business case analysis for investments and advise business and executive leaders accordingly • Partner with product development teams to design and execute strategic product roadmaps aligned with organizational goals • Collaborate with marketing teams on content creation, demand generation, PR, and product education initiatives across major markets • Monitor and customize engagement on external-facing UI and dashboards using content and analytics

Qualifications

• Deep Understanding of Ad Tech Space: 5+ years of experience and comprehensive knowledge of the advertising technology ecosystem, including how advertisers and publishers operate within Supply-Side Platforms (SSPs) and Demand-Side Platforms (DSPs). • Ad Tech Expertise: Proficiency in navigating the complexities of the ad tech landscape, including understanding the roles and interactions of various players such as DSPs, advertisers, agencies, and publishers. • SSP and DSP Interaction: 2+ years of experience working for an SSP and/or DSP, including managing key stakeholder relationships, optimizing programmatic campaigns, and maximizing revenue opportunities. • Publisher Solutions: Ability to develop and market publisher solutions effectively, considering the unique needs and challenges faced by publishers in the ad tech space. • Data Analysis and Insights: Strong analytical skills to interpret data and insights from ad campaigns, identify trends, and make data-driven recommendations for optimization. • Strategic Positioning: Skill in developing strategic positioning and messaging tailored to target personas within the ad tech industry, demonstrating an understanding of their key pain points and challenges. • Cross-functional Collaboration in Ad Tech: Proven ability to collaborate effectively with internal teams and external partners across the ad tech ecosystem to achieve common goals and drive business success. • Communication with Advertisers and Agencies: Exceptional communication skills to engage with advertisers, agencies, and other external stakeholders, conveying the value proposition of publisher solutions and fostering long-term partnerships. • Market Research and Competitive Analysis: Experience conducting market research to understand the competitive landscape, identify market trends, and differentiate publisher solutions effectively. • Agility and Adaptability: Ability to thrive in a fast-paced and dynamic environment, demonstrating agility and adaptability to navigate changes and emerging trends within the ad tech industry. • Leadership and Team Management: Strong individual leadership skills to help inspire and motivate others, providing guidance and support to achieve collective objectives in the product marketing domain within ad tech. • Cultural Sensitivity and Global Perspective: Cultural sensitivity and global perspective to effectively interact with stakeholders from diverse backgrounds and regions, ensuring effective communication and collaboration in a globalized ad tech landscape. • Ability to work cross-functionally across time zones, and in a team and/or matrixed environment. • Ability to influence key stakeholders across all levels and regions of the organization • BA/BS degree in a relevant discipline, or equivalent experience; MBA degree is a plus

Benefits

• Competitive salary and RSU grant (where applicable) • High quality medical, dental, and vision insurance (including company-matched HSA) • 401(k) company match • Generous combination of vacation time, sick days, special occasion time, and company-wide holidays • Substantial maternity and paternity leave benefits and compassionate work environment • Flexible working hours to suit everyone • Wellness stipend for a healthier you! • Free lunch provided in our offices daily • Pet friendly work environment and robust pet insurance policy - because we love our animals! • LinkedIn Learning on demand for personal and professional development • Employee Assistance Program (EAP)