Product Marketing Lead

Job Description

• Own go-to-market strategy and execution for new product launches and expansion into new use cases • Lead customer research, synthesize insights, and develop deep expertise in target customer segments, verticals, personas, and use cases • Develop, experiment with, and launch updated pricing and packaging across our portfolio of products and features • Create compelling positioning, messaging, and sales enablement collateral • Analyze market trends, competitive landscape, and customer feedback to identify opportunities for product optimization and new growth initiatives

Qualifications

• 5+ years of work experience, and a proven track record in product marketing, product management, or sales enablement at B2B SaaS companies selling to mid-market and enterprise customers • Expertise in developing and executing successful go-to-market strategies that drive measurable business impact • Strong understanding of the SaaS sales cycle and experience collaborating with sales and product teams

Benefits

• Competitive salary and early startup equity • Top of the line health, dental, and vision insurance • 401k plan • Provide you with the tools and resources you need to be productive (new laptop, equipment, you name it) • Small team with big impact on the overall output