Sr. Demand Generation Manager

Job Description

• Do you have a strong track record of planning, building, and managing successful marketing campaigns? Are you ready for a leadership opportunity to build a demand generation strategy from the ground-up? • We are looking for a Sr. Demand Generation Manager to help us create targeted marketing programs to drive awareness, acquisition, and activation, with the goal of building a fast-growing pipeline of qualified leads for the Sales team to close. You will design and build multi-touch campaigns with a keen eye towards performance KPIs. This role is both strategic and execution-focused, requiring a growth marketing mentality with a willingness to innovate to meet business objectives. • Own the strategy and manage the day-to-day execution of multiple full-funnel marketing campaigns, with direct responsibility for hitting pipeline targets and performance KPIs. This includes inbound lead acquisition and outbound account-based marketing strategy. • Analyze all aspects of our conversion funnel and identify the largest areas for optimization and implement strategies to capitalize on these opportunities. • Design and execute the programs that nurture leads down the journey from prospect to customer, through various marketing channels. This includes but is not limited to advertising, emails, webinars, sales enablement, direct mail, trade shows, social media, SEM/SEO, and more. • Partner with our Digital Marketing, Content, Communications, Field Marketing, and Product Marketing SMEs to deliver the right messaging to our various buyer personas • Work closely with Revenue Ops to provide reporting and maintenance of sales and marketing data integrity. • Work closely with Sales to optimize lead handoff and conversion • Report on campaign performance, progress, and key learnings to pinpoint the precise tactics that work — and eliminate those that don’t.

Qualifications

• Bachelor’s degree preferred in Marketing, Advertising, Communications, or related field • 4+ years of demand generation, digital marketing, or campaign management experience, driving results across multiple channels • Experience in B2B SaaS companies • Expert written communication and project management skills • Advanced understanding and experience with inbound and outbound marketing, lead generation programs, database marketing, lead championing, digital marketing channels, pipeline acceleration motions, and funnel metrics • Ability to analyze marketing data and derive insights and opportunities • Excellent understanding of buyer journeys, acquisition strategy and how to progress leads through the funnel • Experience with Hubspot, Salesforce.com, and/or Asana

Benefits

• Medical, dental, and vision insurance • Short-term and long-term disability insurances • AD&D and life insurance • 401k plan • Paid vacation, sick leave and holidays • Six weeks of paid parental leave