Marketing Consultant

Job Description

• Horace Mann is a purpose-driven company that is passionate about educators. Thrive in a position that enables you to generate insights, measure operational performance, and make meaning improvements to the business. As a Marketing Consultant, you’ll lead strategic analyses that span across the educator lifecycle. From conducting consumer research to designing the way we route phone calls within the fulfillment center, you’ll make an impact through data, analysis, and process improvement. This role involves aligning business objectives, working cross functionally, and adapting to the changing needs of the business.

Qualifications

Benefits

• Lead the development of sales strategy, enablement, and operations for marketing, digital and affiliate (MDA) sales • Work closely with Advanced Analytics to ensure marketing campaigns are measured and optimized • Assess and recommend how to best allocate working marketing dollars to optimize the portfolio • Develop and maintain a prospect database, enrich the data, and leverage it to run optimized campaigns • Conduct user testing and research to ensure campaigns are designed to exceed user expectations • Provide ongoing operational analysis to understand and improve daily performance