VP, Revenue Marketing

Job Description

• Strategy Development: Develop, socialize and execute a comprehensive revenue marketing strategy that supports our quarterly and annual growth goals. Continuously evaluate and refine your strategies to optimize for performance, quality and ROI. • Global Campaign Development and Execution: Plan, create, and optimize global pipeline campaigns and programs that create and capture demand across ABM, targeted paid digital, email marketing, and events. Working with Corporate and Product Marketing, develop campaign themes, creative, and assets to support all regions, while allowing for regional customization and integration of local activities. Partnering with our web marketing team offer a strong pov on clari.com to optimize CTAs, conversion rates and demo/trial experiences to support your pipeline targets. Leverage a data-driven and intent-based approach and technologies to effectively target key accounts. • Content and Playbook Development: Define your content requirements in support of your strategy around a business outcome approach supporting unique account, audience, and solution area needs. Lead collaborative sessions and empower your team to build out key messaging frameworks, campaign bill of materials and assets to drive high engagement and quality pipeline opportunities with CROs, CIOs and Revenue Operations leaders. Develop use-case based playbooks and enablement, marketing, revenue development, sales and customer success teams align around to optimize opportunity creation, deal acceleration, adoption and retention rates. • Team Leadership: Lead, mentor, and inspire a high-performing team, fostering a culture of innovation, collaboration, and excellence. Ensuring your team are not only experts in their field but have a strong understanding of our business and the markets we serve. • Cross-Functional Collaboration: Collaborate closely with sales, marketing, product, and other stakeholders to align demand generation efforts with overall go-to-market strategy. Build strong relationships and foster alignment to drive collective success. • Performance Measurement: Establish KPIs and metrics to measure the effectiveness of your strategy to create current/future quarter pipeline quality and health. Provide regular analysis and full transparency review sessions with stakeholders, identifying performance insights and action plans.

Qualifications

• 15+ years demonstrated leadership and proven track record running demand generation, and account-based marketing activation strategies for both new logo acquisition and customer expansion/retention opportunities within B2B SaaS companies supporting direct and partner/alliance sales motions. Marketing to multiple industries and verticals is a plus. • A self-aware leader who builds, develops and motivates high-performing teams with a high bar for innovation, accountability and delivering impact to the business. • Solid grasp of the marketing double funnel model, measurement best practices and tiered revenue marketing motions that incorporate always-on digital demand generation through 1:1, 1:few and 1:many account based approaches. • Strategic thinker with excellent analytical skills and the ability to translate data insights into actionable strategies and initiatives. With an ability to roll your sleeves up and build the foundation while also bringing strategic insights and frameworks to this function. • Strong understanding of customer pain points, business outcomes, play based marketing strategies, audience segmentation, and content mapping to the buyer’s journey. • Exceptional communication and collaboration skills with a track record of successfully partnering with Marketing leadership and interfacing with sales and customer success teams. • Impeccable quantitative ability and analytical skills. High affinity for insights out of data with a rigorous reporting process around metrics, data and revenue impact. • High energy, “own it” personality and ability to thrive in a growth environment.

Benefits

• Remote-first with opportunities to work and celebrate in person • Medical, dental, vision, short & long-term disability, Life insurance, and EAP • Mental health support provided by Modern Health • Pre-IPO stock options • Well-being and professional development funds • Retirement 401(k) plan • 100% paid parental leave, plus fertility and family planning support provided by Maven • Discretionary paid time off, monthly ‘take a break’ days, and Focus Fridays • Focus on culture: Charitable giving match, plus in-person and virtual events