Sr. Manager, Marketing Operations

Job Description

• Own our overall operational strategy for attribution, tracking and reporting of marketing performance • Create and maintain dashboards and reports to track marketing KPIs and measure campaign efficacy • Proactively own process improvements while driving change and efficiencies across marketing programs, systems, reporting, etc. • Process Management; identify, design, and document scalable processes that enable the marketing team to be more effective in their daily work and drive alignment within the department. • Performance Measurement; monitor performance, develop insights, make recommendations and implement optimisations across MQLs, SQLs, pipeline, content, channels, and campaigns. And iterate on a continuous basis. • Infrastructure; own, maintain and improve our marketing tech stack and integrations (includes Salesforce, Pardot/Account Engagement, Demandbase, Zoominfo, GotoWebinar, etc). Work with Business Operations to manage the health of our database and our lead management process.Segmentation; manage list segmentation and scoring to deliver more targeted and relevant messaging to improve engagement and ultimately conversion of prospects. • Lead Management; support marketing and sales revenue goals by maintaining our lead management process, including lead lifecycle, lead scoring, and sales alerts. • Data Management; work closely with Business Operations to ensure data is syncing seamlessly in Salesforce and Pardot for accurate and up-to-date attribution, lead management, and reporting. • Data and Campaign Governance; ensure data accuracy, integrity, and security by implementing and maintaining data governance best practices. Work with IT and data teams to ensure data quality and accessibility. Implement and train stakeholders on campaign governance and hygiene/quality processes. • Pilot recommendations for evaluation of innovative technologies to continue to build our marketing technology stack supporting future growth and efficiency • Ensure Marketing Ops team priorities are aligned and Marketing business objectives are met across business systems, enablement, and business intelligence projects • End-to-end project ownership of both planning and execution responsibilities for cross-functional marketing initiatives

Qualifications

• 5+ B2B Tech marketing experience with at least 3+ years of admin experience in Pardot or similar email marketing platform and strong experience with Salesforce. (this is NOT entry level) • Strong analytical skills, able to draw insights and intelligence from marketing data. • Ability to understand, assess, and implement lead scoring, lead nurturing, segmentation, personalisation, and other lead/customer management practices. • A good understanding of database structure, data hygiene, analytics, and attribution. • Demonstrated experience owning and running the governance of a large marketing automation platform. • Ability to manage multiple projects at the same time in a fast-paced environment. • Technically capable, excellent communicator, and a desire to improve processes. • Working knowledge of GDPR regulations. • A good grasp of account-based marketing and how to work an ABM program through cross functional integration. • Experience using salesforce.com, Pardot or other email marketing tools, demandbase, and JIRA • Experience managing direct reports and leading cross-functional teams

Benefits

• A competitive compensation package • Equity Grant(s) • Employe Stock Purchase Plan (ESPP) • Remote first + Hybrid workplace • VERI Communities (Affinity Groups) & Belonging • Empowerment to build your career journey at Veritone • Flexible (Paid) Time Off • Benefits Program: medical, dental, vision, 401K matching, and more! • Mental health awareness and support • An opportunity to be a part of the next big thing in artificial intelligence!