Director, Customer Marketing

Job Description

• Oversee strategy and execution of customer marketing initiatives • Rollout engagement touchpoint strategies across customer journey • Collaborate with sales, product, and customer success teams to develop impactful content • Manage budget for customer marketing activities, optimizing spend for ROI • Lead customer marketing team and foster high-performance culture • Stay updated on industry trends and incorporate innovations into strategies • Present reports on performance of customer marketing initiatives to senior management

Qualifications

• Bachelor's degree in Marketing, Business, Finance, or Communications • 7-10 years of experience in leadership positions focused on growth marketing, field marketing, or customer marketing • Proficiency in marketing automation platforms, CRM systems, and analytics tools

Benefits

• Ongoing professional and personal growth opportunities • Collaborative work environment that values innovation and teamwork • Competitive benefits package