SEO Manager

Job Description

• Managing an SEO agency for a portfolio of brands: The Wildest, GoodFriend, Adopt a Pet, Wisdom Panel, Whistle • Defining the SEO strategy for our new platform with the agency and drive successful implementation. • Completing tasks according to the SEO timeline/scope for each brand. This involves receiving deliverables on-time by the agency and collaborating with internal Marketing, Product, Engineering, and Content teams for timely implementation. • Reviewing deliverables and providing feedback to the agency to ensure completeness and readiness for internal teams. • Tracking performance following implementation and sharing recommendations internally. • Communicating with brands on a regular basis to share updates on performance, progress across projects, and for continuous alignment on strategy. • Directing an off-page optimization project with Mars Petcare brands (i.e. link-building). • Performing ad-hoc SEO analysis or pull reports without the agency, when needed. • Staying up to date with SEO trends, algorithm updates, and methodologies.

Qualifications

• Minimum of 4+ years’ experience in SEO • Demonstrated success in leading large-scale SEO programs. • Expertise manipulating data with Excel/Google Sheets • Experience with Google Search Console and Google Analytics • Deep knowledge of tools such as SEMRush • Experience with two-sided marketplaces / aggregators a plus • Proactive attitude and desire to work in a results-oriented and deadline-driven environment. • Team player and comfortable working cross-functionally across varying levels. • Excellent verbal and written communication skills

Benefits

• Opportunities to impact and grow the business on a day to day basis • Dog-friendly workplaces • Medical, dental, vision, 401k match, and pet benefits for Full-Time Employees and their families • Unlimited paid time off for Full-Time Employees • Hybrid work environment • Parental leave for the birth or adoption of your new human child (and fur baby) for Full-Time Employees (adhering to our policy) • Discounts on pet products, services, nutrition and veterinary wellness plans • An extensive onboarding program with a chance to meet leaders across our divisions