Web Content Designer

Job Description

• The Digital Website Content Writer will work closely with our cross-functional project team focused on building and improving the State of Connecticut’s websites and digital assets • Assessing customer needs and creating high impact content for web pages, digital applications, chatbots, user guides, and other customer-facing assets • Must know content inside and out – how to structure it, how to write it, how to apply it in user-focused page design, and how to track its effectiveness • Should be an expert copywriter who knows how to communicate user benefits over features • Must also show a high level of mastery of content taxonomy, SEO, service design, and optimizing customer journeys • Need to have a deep understanding of the audience and be able to clearly communicate how content will address their needs • Show a command of modern content standards and be able to clearly communicate content issues and solutions to various levels of stakeholders

Qualifications

• Bachelor's degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field • 3 years of website content writing for a company or institution in a full-time role with defined project-driven goals • Proficient in Digital content standards and plain language guidelines • Experience with chatbots, search consoles, and helpdesk services • Proficiency with content tools, especially development, inventory/auditing, and SEO tools • A portfolio of published online content • Industry certification in a field-related discipline • 1 year of experience using customer relationship management platforms such as Salesforce • 1 year of experience using Google Analytics (preferable GA4) • 1 year of experience using data dashboard software like Power Bi

Benefits

• 11 paid holidays • Generous Accrued Time Off increasing with years of service • Generous paid sick time • Annual day of service