Director of Search Strategy (SEM & SEO)

Job Description

• Lead, develop, and present proposals and strategies to clients, demonstrating the value and impact of SEO and paid search initiatives, whether individually or holistically • Take a data-driven approach, leveraging complex data sets to derive insights and measure success and business impact across search channels • Manage and mentor a team of SEO and paid search professionals, fostering a culture of growth and expansion, collaboration, innovation, and continuous improvement • Demonstrate the ability to collaborate and communicate effectively cross-functionally across multiple stakeholders to solve complex business problems for our clients • Collaborate closely with CRO, UX, and content teams to develop high-performing landing pages, copy, and quality customer experiences to drive conversion growth and deliver quantifiable, meaningful business results for our clients • Develop omni-channel paid campaign strategies and optimizations to drive the full acquisition journey • Showcase the value and efficiency of a unified search program combining SEO and paid search channels integrating CRO testing for overall search performance and ROI • Be proactive and collaborate closely with business development and client service teams to identify opportunities and outline strategies for growing new business revenue across SEO and SEM, among prospective clients as well as within existing accounts • Identify and capitalize on new search industry opportunities and trends to evolve client service offerings, staying abreast of the latest industry developments and integrating new technologies and methodologies

Qualifications

• 9+ years of related experience in Search (SEM and SEO) with a proven track record of driving business growth from search channels • Relevant certifications and 5+ years experience of buying media at scale in search engine marketing (SEM/PPC) tools and platforms, including Google Ads, Microsoft Advertising, and various DSPs (e.g. SA360, Google Adwords, Amazon Ads, etc.) • Relevant certifications and 4+ years experience working with SEO tools such as SEMRush, aHrefs, Google Search Console, ScreamingFrog, Yext, Lighthouse, and Google Business Profile (formerly Google My Business) • Digital-first agency experience strongly preferred • Strong leadership and team management skills, proven success building and developing high-performing teams • Demonstrated success leading enterprise-level paid search and SEO comprehensive strategies at scale • Deep knowledge in media buying and optimization, PPC campaign management, local search, technical SEO, and performance optimization • An analytical mindset; ability to leverage cutting-edge technologies, AI, scripts, and automation tools to take a data-driven approach to measuring ROI and optimizing campaign performance • Extensive experience working with Google Analytics and/or Adobe Analytics, data APIs, executive dashboard and campaign performance reporting to ensure end-to-end funnel conversion tracking and integrate multiple data sources including 1P data • Experience with retail media buying, PPC, and search campaign management at scale across Google Ads, Merchant Center, Amazon, and more • Self-motivated, responsive, professional, and dedicated to customer success • Possess an innovative, proactive, problem-solving, and solution-oriented mindset • Exceptional organizational, presentation, and verbal/written communication skills • Ability to thrive in a fast-paced team environment that values accountability, continuous learning, and agility • Familiarity with RFP processes • Ability to travel for client meetings as needed (pitch/proposal presentations, quarterly business reviews, etc.) • Bachelor's degree in Marketing, Advertising, Computer Science, Information Technology, related field, or equivalent work experience strongly preferred

Benefits

• Lead, develop, and present proposals and strategies to clients, demonstrating the value and impact of SEO and paid search initiatives, whether individually or holistically • Take a data-driven approach, leveraging complex data sets to derive insights and measure success and business impact across search channels • Manage and mentor a team of SEO and paid search professionals, fostering a culture of growth and expansion, collaboration, innovation, and continuous improvement • Demonstrate the ability to collaborate and communicate effectively cross-functionally across multiple stakeholders to solve complex business problems for our clients • Collaborate closely with CRO, UX, and content teams to develop high-performing landing pages, copy, and quality customer experiences to drive conversion growth and deliver quantifiable, meaningful business results for our clients • Develop omni-channel paid campaign strategies and optimizations to drive the full acquisition journey • Showcase the value and efficiency of a unified search program combining SEO and paid search channels integrating CRO testing for overall search performance and ROI • Be proactive and collaborate closely with business development and client service teams to identify opportunities and outline strategies for growing new business revenue across SEO and SEM, among prospective clients as well as within existing accounts • Identify and capitalize on new search industry opportunities and trends to evolve client service offerings, staying abreast of the latest industry developments and integrating new technologies and methodologies