Senior Content Writer - Remote

Job Description

• Use audience, channel, and performance data to create on-brand marketing content aligned to channel strategy and buyer stage • Write/edit web copy & landing pages, articles, blogs, emails, case studies, social media content, sales enablement, how-to guides, tip sheets, infographics, scripts, video scripts, and ads • Oversee the full content lifecycle from ideation, planning, and development through web publication, distribution, maintenance, and analysis. • Collaborate with demand gen and digital marketers to conduct persona research, draft and edit content for use across multiple platforms • Partner with regional/country marketers and VP of Content to segment SMEs to create and deliver original content optimized for a variety of audiences/channels • Ensure content consistency in terms of style, quality, and tone across channels

Qualifications

• Bachelor’s degree • Minimum of three years professional experience required in developing marketing and sales content • Experience applying content strategy, channel strategy and demand funnel to create different types of consistent, engaging marketing content and communications effective at driving awareness, lead generation and lead nurturing. • Experience with SEO strategy and application to content development • Strong written communication skills adept at embracing brand voice and tone, maintaining audience focus, and deploying consistently in writing

Benefits

• 11 paid holidays • Generous Accrued Time Off increasing with years of service • Generous paid sick time • Annual day of service