Manager, Affiliate Marketing - Performance Marketing

Job Description

• Own and execute a comprehensive affiliate marketing program that drives incremental growth while aligning to broader marketing initiativesApply strategic, critical eye towards partner assessment; ensure smooth onboarding, and cultivate relationships with high-potential affiliates, including industry influencers, comparison sites, associations and more • Track, analyze, report and optimize program to keep stakeholders informed and scale growth efficiently testing into new partners and incentives • Partner with cross-functional Marketing teams including Content, Product Marketing, Web and Creative to ensure ensuring consistent messaging and branding and streamlined asset delivery for affiliate enablement • Navigate cross-department conversations legal and finance to ensure all affiliate activities comply with company policies, industry standards, and legal and finance requirements • Optimize full user experience from affiliate link through to sign up and conversion to paying customer • Support forecasting and global budget management to ensure accurate spend and pacing, and help with monthly billing process including invoice tracking and reconciliation for activated media • Manage agency partner, ensuring that tasks are completed to the highest-standards

Qualifications

• 8+ years of digital media experience, with minimum of 5 years within affiliate marketing; experience with other performance media channels (e.g. Paid Search, Product Listing etc.) a plus • Deep understanding of affiliate marketing space: networks, platforms, and analytics and martech (Site analytics, CRM, CMS etc.) • Excellent communication and interpersonal skills with proven ability to build and maintain strong relationships with partners, vendors, and cross-functional team • Strong understanding of measurement and experience with different attribution models • Detailed-oriented with keen sense of curiosity and critical thinking skills to be able to prevent issues from happening • Strong Excel experience with ability to manage large data sets across multiple sources e.g. Google Analytics, Campaign Manager, Salesforce • Strong organizational, time management and collaboration skills with ability to operate independently in a fast-paced, agile and high growth environment • Ideal candidate will also have B2B/SAAS Paid marketing experience (global would be preferred)

Benefits

• medical, dental and vision coverage • health savings accounts • flexible spending accounts • 401(k) • flexible paid time off • company-paid holidays • culture of learning including a learning allowance and access to a professional coaching service for all employees