Sr. Director, Performance Marketing

Job Description

• Develop and implement a comprehensive performance marketing strategy to achieve key KPIs for customer acquisition • Understand and optimize the key drivers of CAC through analytics and data-driven insights • Responsible for consolidating insights and communicating impact of performance media on e-commerce business to executive and cross-functional team • Own forecasting channel performance and pacing, setting and adapting goals as necessary • Own and manage the performance marketing budget effectively • Build a strategic roadmap for testing within and across channels to continuously optimize performance • Lead and mentor team responsible for execution of paid media • Build and maintain strong relationship with agency and vendor partners to ensure strategy and goals are clearly aligned • Collaborate closely with the e-comm (CRM/Site), creative, product, marketing, and data analytics teams to build execute campaigns effectively • Go-to-market planning for new product launches and promotions • Keep up to date on evolving media and measurement landscape

Qualifications

• 12+ years of experience working in paid media buying, customer acquisition/direct response marketing • Proven track record of developing and executing successful performance marketing strategies that drive customer acquisition and ROAS • Strategic thinker with the ability to develop long-term plans and execute them effectively but also able to lean in and be executional when required • Strong analytical skills with the ability to derive insights from data and make data-driven decisions • Deep knowledge of key players in performance media landscape and how to effectively utilize these partners across media portfolio • Experience managing budgets and optimizing marketing spend to achieve business goals • Excellent communication and interpersonal skills with the ability to build strong relationships with cross-functional teams and executive stakeholders • Experience managing and leading teams in a fast-paced and dynamic environment

Benefits

• Competitive total package including annual bonus and equity • Health Insurance: Medical, Dental, and Vision - we cover 90% for employees and 60% for dependents • 401K + 3% match plan • Unlimited PTO • Generous Paid Parental Leave