Senior Growth Marketing Manager, Paid Social

Job Description

• Our ideal candidate will lead our paid social channel growth strategy to scale customer acquisition across Meta, TikTok, Snap and test and learn into emerging channels such as Twitch, X as well as other social media platforms • The Senior Growth Marketing Manager of Paid Social within CookUnity’s in-house growth team will be responsible for the overall paid social media strategy to achieve performance objectives • Bringing expert knowledge of the social landscape and applying insights based on data and consumer behavior, our candidate will scale our paid social channel while also keeping the executive leadership informed on emerging trends and technologies • Reporting to the Director of Performance the Senior Growth Marketing Manager of Paid Social will oversee campaigns across paid social channels, leverage data and testing to optimize performance, and work cross-functionally with the creative, data and tech teams to support channel growth • The leader will collaborate closely with the CRM, Performance Creative, Branding, as well as cross-functional teamwork with Product, Tech, and Design teams

Qualifications

• 6+ years of experience in Growth Marketing, with an emphasis on paid social within high-growth DTC companies • A Bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role • Excellent leadership skills that help attract and develop outstanding marketing talent, challenge people to excel and elicit their sustained high performance - a great team player and fun to work with • Collaborative attitude and comfortable working in a fast-paced environment • Experience with data analytics and visualization platforms such as Tableau, Google Analytics, or Looker • A creative-minded person with a strong interest in developing a cohesive brand presence across marketing touchpoints • Outstanding degree of understanding in a marketing or tech-related subject (e.g. AdTech, Data Science, Engineering, economics, marketing, business) • Generate solutions from deconstructing problems derived from qualitative (e.g., branding, design, campaign creatives) and quantitative (e.g., performance, attribution, LTV) marketing challenges • Experience in managing large marketing budgets

Benefits

• Health Insurance coverage • PTO policy and paid sick days • Stock Options Plan granted on Day 1 • Eligible for a bi-annual performance bonus • 401k Plan • Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid • Compassionate Leave: 3-5 days each time the need arises • A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly • Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle • Personalized Spanish coach • Awesome opportunity to join a company that is looking to change how we eat and how chefs work!