SEO Marketing Manager

Job Description

• Develop and execute a comprehensive SEO and content strategy to increase organic traffic and drive conversions • Manage the blog, improve existing content, collaborate with content creators, conduct keyword research, analyze performance, and identify opportunities for optimization and growth • Monitor and report on key SEO metrics, rankings, traffic, and conversions • Partner with the development team to implement technical SEO recommendations and site enhancements to enhance user experience and improve conversion rates • Collaborate with marketing channel owners to understand their goals and tailor landing pages to meet their specific needs • Implement A/B tests and analyze performance data to optimize landing page conversion rates

Qualifications

• 2-5 years in digital marketing, with a focus on SEO strategy and execution • Bachelor's degree in Marketing, Business, Computer Science, or related field • Strong understanding of technical SEO principles, including website architecture, HTML, and structured data • Proficiency in web analytics tools such as Google Analytics, FullStory, SEMrush, or ahrefs • Experience with CMS platforms (e.g. WordPress, Dato) and website optimization tools • Excellent project management skills with the ability to prioritize tasks and meet deadlines • Strong communication and collaboration skills to work effectively with cross-functional teams • Creative thinking and problem-solving abilities to develop innovative marketing solutions • Experience with landing page builders (e.g., Unbounce, Instapage), A/B testing tools, and Google Tag Manager is a plus

Benefits

• Salary range $104,000-130,000 with up to a 25% Bonus and Equity • Actual compensation may vary based on individual candidate experience and location • Generous benefits package