Bankrate SEO Director

Job Description

• Own the organic performance of one (or more) of Bankrate’s vertical businesses and lead a team of 1-5 growth marketing analysts with varying experience levels • Analyze organic search landscapes to find opportunities that drive valuable traffic and bottom-line value for the business in collaboration with our experience and business teams • Test, innovate, and build custom solutions with our world-class digital marketing, data science, and big data talent • Set and experiment with content promotion strategy with experience and creative teams using a wide array of digital tools and channels • Leverage our proprietary primary source marketing stack to report on everything from operational (production) progress to upper funnel demand capture, rank position, and full funnel visibility to conversion and P&L metrics • Keep our sites and pages technically optimized for mobile users and search performance - including information architecture, schema management, semantic HTML, page speed, and other components of crawling and indexing performance

Qualifications

• Someone who wants to work a Hybrid Work Schedule • A self-starting, proven performer with 5+ years of experience in SEO • A proven leader and developer of talent with a track record of driving strong performance and growth from your team • Always curious, with strong communication skills, confidence, and the ability to work with a variety of different, and cross-functional, teams • Passionate about innovating in organic search, don’t accept theories at face value, and enjoy testing to prove the effectiveness of tactics • Innovative, on-the-spot, creative problem solver who demonstrates both technical and analytical skills; candidates must be comfortable measuring, interpreting, and making fast-paced decisions based on large volumes of sales and marketing performance data • Very comfortable working in the weeds with data using tools such as Microsoft Excel, SQL, Google Analytics, Looker/Looker Studio, Google Tag Manager, and other common reporting platforms • Basic ability to work with HTML, CSS, and JS as it relates to SEO • Familiar with several SEO suites and tools including: Ahrefs, SEMRush, SEO Clarity, Botify, Google Search Console, and Screaming Frog • Excited to learn how to utilize several proprietary in-house tools for audience identification and multivariate testing • Comfortable working with business leaders in forecasting, budgeting, sensitivity analysis, and business modeling • A frequent reader of SEO journals and newsletters. Stays close to industry trends. Opinionated about the long-term direction of organic search and can translate it into strategy • Deeply familiar with Google’s quality rater guidelines, Google Search Central blog and SEO starter guides, Web.dev documentation, and the like • Diligent in tracking your competitive landscape. Capable of identifying emerging competitor tactics, changes to the SERP, and themes from algorithm updates and can proactively and quickly adapt strategy • Believe in intersectionality SEO and a strong user experience • Innovative thinking around using AI to improve team efficiency on monotonous tasks • Interested in full funnel testing and page optimization - bringing in traffic through organic search + on-page multivariate testing to optimize revenue per session • Ability to work within content management systems like Wordpress and ability to collaborate with engineering to improve the CMS • Familiar with the scrum agile framework of software development

Benefits

• Health Insurance Coverage (medical, dental, and vision) • Life Insurance • Short and Long-Term Disability Insurance • Flexible Spending Accounts • Paid Time Off • Holiday Pay • 401(k) with match • Employee Assistance Program • Paid Parental Bonding Benefit Program