SEO Specialist II

Job Description

• Conduct preliminary research following established process, using critical thinking and reasoning to identify organic search strengths, weaknesses, opportunities and threats for assigned clients • Create required deliverables based on research following established process, applying critical thinking skills to reach accurate conclusions and recommendations • Use research, analysis, and client needs to create sound organic search strategy within confines of established process that will drive organic performance for clients while meeting package requirements • Meet with clients and performance managers on a scheduled basis to review monthly reports, upcoming strategy execution, and client questions or concerns • Complete monthly tasks for all client’s strategy to department standards on or before internal deadlines, including but not limited to: • Content editing and publishing • Google My Business check ins and updates • Citation management • Social posting • Technical site audits • Technical site updates • Google Search Console audits and investigation • Performance deep dives • Monthly performance reporting • Strategy adjustments • Other tasks as required • Make proactive recommendations about service upgrades • Engage in department and company OKR efforts • Understand and abide by compliance rules for brands • Participate in and support case study and experiment efforts led by Seniors

Qualifications

• Active interest in organic search, search engines and digital marketing, and drive to stay abreast of industry news and updates • "Always learning" attitude, driven by the desire to continuously gain knowledge and improve skills • Ability to comfortably and successfully manage heavy client loads (20-30 clients) • Ability to complete all required tasks within outlined time requirements and by required due dates each month • Willingness to work overtime as needed to complete client work on schedule • Critical thinking and reasoning skills; the ability to take learned concepts and apply them appropriately to unique situations in order to arrive at the most logical plan of action • Willingness to identify problems or issues and raise them to leadership, as well as present possible solutions • Adaptability; willingness to accept and embrace changing processes, gray areas, and new ideas with ease and enthusiasm • Fully functional in all areas of the SEO skills matrix • Confidence and comfort in working with clients to review reporting and explain SEO strategy recommendations and actions • Strong written and verbal communication and grammar • Adherence to company tenets and department identity statement • Proficiency in using and understanding Google Search Console, SEMRush, Google Analytics, MozBar and Yoast. • Must be detail-oriented with exceptional proofreading skills • Ability to think creatively to solve problems • Able to interpret information and quantitative data and apply key findings to support client goals • Ability to work independently and collaborate within a team • At least 6 months of SEO experience at DI

Benefits

• Medical, Dental & Vision Healthcare Plans • 401(k) with Company Match + Immediate Vesting • New Hire Stipend for Home Office Set-Up • Employee Stock Purchase Program • Generous PTO • Refuel - a service based recognition program where employees receive additional paid time away to learn grow and reset • Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day • Learn more about our Benefits, Perks, & Culture on our LinkedIn Life Pages!