Marketing Manager, Direct Marketing and Analytics

Job Description

• Responsible for identifying, scoping, designing, executing, measuring and optimizing multichannel campaigns to achieve stated goals. • Monitor the performance of campaigns to determine the right optimizations and to inform future work. • Measure the impact of marketing campaigns, create reports and communicate insights to key stakeholders. • Design and implement a/b tests that meet statistical significance thresholds, analyze results and recommend future optimizations. • Work cross functionally to represent the team and collaborate with stakeholders to identify needs. • Stay abreast of trends and best practices in key marketing channels including email, SMS, direct mail, digital & social, and website. • Directly or indirectly manage agency and vendor relationships including SLAs and outputs. • Compliance with all applicable laws and regulations • Other duties as assigned

Qualifications

• 4+ years of relevant work experience • 2+ years of experience using data and analytical capabilities to solve business problems & evaluate effectiveness and potential impact of marketing campaigns • 1+ years of experience with marketing measurement including a/b testing, campaign performance, forecasting vs. actuals, statistical significance, optimization and setting up measurable campaigns • 3+ years of experience identifying new and innovative ways to solve problems through marketing • 2+ years of experience with channels - email, sms, direct mail, paid digital (social, sem,display, etc), website optimization both utilizing for campaigns and managing. • 2+ years of experience leading complex initiatives from concept to implementation, collaborating with cross functional partners along the way, and getting executive buy in. • 2+ years of experience creating presentations and presenting to senior leaders

Benefits

• medical, dental, and vision benefits • 11 paid holidays • paid sick time • paid parental leave • 401(k) plan participation • life and disability insurance • paid wellness time and reimbursements