Marketing Manager, Channel Partners

Job Description

• Develop and drive the execution of strategies to lead efficient partner acquisition • Collaborate with product marketing, the Circle program team, and content marketing team on integrated go-to-market strategies • Manage customer definitions and personas, and be a subject-matter expert on the competitive landscape • Manage our marketing investments and track results against goals such as revenue, partner acquisition costs, and benefit awareness • Analyze user behavior and site/channel performance to iterate and optimize marketing investments • Partner with analytics and the Circle program team to create personalized customer experiences and lifecycle marketing strategies that support better user engagement and monetization

Qualifications

• 7+ years of relevant marketing experience • A strategic leader who can gain alignment for and lead complex cross-functional initiatives • Expertise in using both quantitative and qualitative data to inform overall project prioritization and success • Experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV) and using data to optimize campaign performance • Experience using Amplitude and/or Looker to review and analyze marketing performance • A proven history of being able to plan, advocate for, and own a marketing budget that covers multiple brand and DR channels • Preferred but not required: Experience marketing partner programs

Benefits

• A choice between medical plans with an option for 100% covered premiums • Fertility and adoption benefits • Access to supplemental insurance plans for additional coverage • Headspace mindfulness app subscription • Retirement benefits with employer match • Flexible paid time off • Up to 20 weeks of paid family leave • Equity plan for all employees • Pretax commuter benefit • Education reimbursement • Employee donation match to community organizations • 6 Global Employee Resource Groups (ERGs) • Dog-friendly workplace • Free lunch and snacks • Private rooftop