Senior Email Marketing Analyst | Bankrate

Job Description

• Lead our Email Marketing team focused on growing the lifetime value of our readers, through tactics such as retention and re-engagement of existing customers to creating additional solutions that generate net new revenue streams for the business • Maintain an understanding of consumer journeys and the ability to move consumers through the phases, especially within retention and re-engagement, across 5+ core verticals • Utilize data and a deep understanding of our users to identify areas to optimize, troubleshoot functionality, and work with others to develop solutions that enhance the experience and performance of the product. • Identify trends and opportunities within the Financial Services Industry • Prioritize and communicate challenges, problems, and opportunities based on business rationale to push marketing priorities • Primary KPIs: Customer LTV, Revenue Generated from Email, and Return Visitors

Qualifications

• Bachelor's Degree preferred in a relevant major or equivalent experience • 3+ years of Marketing experience, 1-2 years working directly in CRM, with a deep understanding of customer lifecycle management and demonstrable track record of applying data-driven personalization strategies • Experience with email platforms and CRMs • Demonstrated strong ability to access, manipulate, and understand full funnel datasets and technical platforms without oversight (sql) and build relevant reports, dashboards and visualizations to answer business questions (Excel, Tableau, Looker etc.) • Able to apply foundational analytical techniques (segmentation, clustering, correlation, regression, classification etc.) to enhance analysis to discover deeper trends and relationships to determine action items • Strong grasp of relevant raw event data and can track data pathing from ingest to database. Able to build custom queries to manipulate data to answer new questions we don't answer on a day to day basis • Intellectual curiosity in an ever-changing digital landscape to stay abreast of industry trends

Benefits

• Health Insurance Coverage (medical, dental, and vision) • Life Insurance • Short and Long-Term Disability Insurance • Flexible Spending Accounts • Paid Time Off • Holiday Pay • 401(k) with match • Employee Assistance Program • Paid Parental Bonding Benefit Program