Senior Product Marketing Manager

Job Description

• Market intelligence: Drive ongoing optimization of buyer personas, ICP, industry knowledge, and competitive intel. Contribute to core messaging and brand narratives that resonate with our target buyer personas. • Drive feature launch planning and execution in cooperation with product leadership and ensure internal and external launch readiness • Assess the effectiveness of the marketing programs that support Constructor products on an ongoing basis, and report back to the business on required changes. • Work closely with analysts along with the CEO and Director of Brand & Content, as well as own G2 Reviews collaborating with Customer Success and Growth Marketing • Create educational content in the form of blog outlines, tutorials, videos etc. in collaboration with growth marketing, sales, customer marketing and customer success • Act as the primary thought leader for the products you support externally, including written works and potentially trade shows. • Collaborate with product management on roadmap and feature updates • Collaborate with the content and growth marketing team on customer story and case study creation and angles etc to drive pipeline and adoption • Partner closely with digital marketing on identifying demand gen related activities like keywords and market intent • Partner with product and sales on the creation of demo flows and self-guided feature tours

Qualifications

• At least 5 years of experience in product marketing, sales engineering, or customer success in B2B SaaS marketing technology, ideally in the eCommerce space • Ability to back up strategic insights with market evidence. Exceptional ROI-tracking skills, able to prove what is –or isn’t—working. • Deep understanding and appreciation of GTM teams and needs • Proven experience collaborating and communicating with distributed cross-functional stakeholders and teams while understanding where there is a need or desired need versus a generic product marketing to do list • Proven success creating and maintaining both internal and external communication programs around products and ICP • Proven experience in successfully bringing new products to market and coordinating end-to-end launch execution • Strong marketing fundamentals, thinking critically, strategically and out of the standard boxes of B2B • Understanding of business KPIs such as developing pipeline for both new business and customer business • Ownership and growth mentality; the person in this role should be self-motivated with a desire to be creative and ambitious in the role • Excellent project management skills and attention to detail

Benefits

• Unlimited vacation time -we strongly encourage all of our employees take at least 3 weeks per year • A competitive compensation package including stock options • Fully remote team - choose where you live • Work from home stipend! We want you to have the resources you need to set up your home office • Apple laptops provided for new employees • Training and development budget for every employee, refreshed each year • Parental leave for qualified employees • Work with smart people who will help you grow and make a meaningful impact