Sr. Marketing Manager, Digital and Experience Marketing

Job Description

• Establish a deep understanding of Coupa within assigned industry category • Develop target buyer personas and tailor brand and solution-specific messaging • Create and manage paid, owned, and earned programs • Develop nurture streams to re-engage customer and prospect audiences • Maintain executional rigor to ensure fluid development approach • Recommend new strategies to creatively and effectively market Coupa

Qualifications

• Bachelor’s degree in marketing or related field required • 5+ years of agency or corporate marketing experience • Effective and personable, demonstrating passion, objectivity, and poise under pressure • Advanced knowledge of digital marketing and marketing automation best practices

Benefits

• Competitive salary • Health benefits • Retirement plan • Paid time off