Web Campaign Manager

Job Description

• Own the planning and development of data-driven integrated website campaigns that align with overall marketing strategies • Effectively collaborate with key marketing stakeholders such as integrated marketing, product marketing, Design Research, UX, Creative, Lifecycle, SEO, Demand Generation, and others to build best in-class web experiences and journeys • Investigate data to understand user journeys & identify opportunities for improvement • Regularly report to cross-functional stakeholders on campaign performance, insights, and recommendations to optimize performance & own the follow-through of those recommendations • Identify and develop A/B testing and/or personalization strategies within campaigns to optimize campaign performance • Stay up-to-date with industry trends and best practices to ensure website campaigns are innovative and effective

Qualifications

• 8+ Years of Website Marketing or other relevant experience with a passion for creating best in class customer experiences and journeys • Demonstrated track record of creating and executing website strategies that align with overarching marketing objectives, consistently driving measurable success against defined goals • A data-driven marketer with comprehensive knowledge of the B2B funnel, expertise in web analytics (Google Analytics), proficiency in A/B and multivariate testing tools, and experience in content management systems (Wordpress is a plus) • Excellent communication skills, someone who can communicate complex technical details to a non-technical audience • Team player, able to collaborate with Strategic, technical, creative, and business experts at all levels of the organization (including across remote locations) • Proven success influencing peers and leaders, across marketing, creative, and engineering • A big thinker, someone who can brainstorm and develop out of the box ideas to drive success • Ability to move fast and balance multiple projects simultaneously • Background in B2B marketing strategies

Benefits

• medical, dental and vision coverage • health savings accounts • flexible spending accounts • 401(k) • flexible paid time off • company-paid holidays • culture of learning that includes a learning allowance and access to a professional coaching service for all employees